The news is that the site for the movie “Simple Jack”, which stars Ben Stiller’s character Tugg Speedman in a parody of Hollywood stars taking roles as mentally handicapped people (Dustin Hoffman in Rain Man, Tom Hanks in Forrest Gump, Juliette Lewis in The Other Sister etc.) in hopes of getting an Oscar. A bit more info here. I keep forgetting the word “retard” is offensive in the world outside of teens, 20-somethings and the internet. But yeah, the whole issue appears to have been that the background context (that it’s a parody of something that should perhaps be considered more offensive, yet accepted as commonplace) was overlooked and/or not known.

Here’s the poster in question. Judge for yourself.

The controversy hasn’t pulled the plug on any of the other sites though – more have gone up. http://www.jeffportnoy.com/, the site for Jack Black’s character and http://www.fatties2.com/, the site for his grossout comedy that stars him as 4 different characters. As well as that, the site for http://www.alpa-chino.com/, Alpa Chino, one of the other characters and that of his product “Booty Sweat” are also up, as well as his Myspace. Also Make Pretty Skin Clinic, Cody Effects – Pyrotechnic for hire, Tropic Thunder: The Book. I think that’s most of them.

But they still haven’t responded to my panda email :(

• Ghost in the Shell remake rights picked up by Dreamworks – pushed ahead by Steven Spielberg and with no one but producer Steven Paul (of SuperBabies: Baby Geniuses 2, Bratz and Ghost Rider fame) attached to the project so far. And before you laugh at the hapless Shirow fans – he’s also attached to the Tekken and Castlevania remakes.
• Just when you thought it couldn’t get any worse – Cowboy Bebop remake announced, with Keanu Reeves attached to play Spike Spiegel. It does say it’s just a rumour, but the previously announced info, with Keanu’s agent/manager Erwin Stoff as producer attached points in that direction. Really now. It’ll be horrible.
• Zack Snyder’s Watchmen adaptation has teaser footage released. I don’t care, to be honest. I saw the trailer ahead of The Dark Knight and it was a confusing mess. Calling Zack Snyder visionary is a joke. Dawn of the Dead came on the heels of 28 Days Later, 300 was after Sin City and Watchmen is coming after basically every single other goddamn comicbook movie. He’s a hack who makes technically sound but incredibly shallow and unsatisfying films – calling him Michael Bay for fanboys does Michael Bay a disservice. His films have the potential to be so much more, but I have this feeling that he’s sitting there in the background going “Oh shit, the audience is about to start thinking! Quick! Stop them! Spoonfeed them some more information!”.
• Just when you thought Singstar couldn’t get any gayer after Singstar Anthems (probably the best of the Singstar games out there along with Singstar 90s), Singstar: Hits from the Musicals is allegedly in development. I do like that they’re going an anti-Rock Band/Guitar Hero route with these games, and I admit, “Can You Feel The Love Tonight” is damn tempting.
• Mythological Veterinarian sounds like an incredibly cute concept, though the whole point of comedies is that they’re cheap to make and this sounds like it’ll need a lot of creature effects. Still, gonna keep my eye on it.
• Spiderman Musical wtf. Directed by Julie Taymor, so obviously they want to recapture the magic of The Lion King Musical (interesting trivia – Timon and Pumbaa’s dialogue is localised for the various regions, even within countries. In the Japanese run, the Nagoya, Tokyo and Fukuoka productions each had different regional accents for the characters). But yeah.
  

  Arache, a beautiful, boastful young woman turned into a spider for her hubris and lack of respect for the gods. She subsequently appears to Peter Parker and the audience as in turn a powerful spider-woman who comes from another time to inspire Peter; an otherworldly lover; a bride; a terrifying (and sexy) dark goddess of vengeance; a dance partner in a charged and violent spiders dance of death; and, finally, a lonely, fragile young woman.”

  This just doesn’t make sense.

As well as all that, the success of The Dark Knight – currently number 1 on IMDB, breaking records left and right. And of course, the viral marketing campaign was a huge success. Indeed, even just Gotham Cable News is a good watch to prepare for the film or to watch later as a supplement.

So naturally, everyone and their dog wants to start viral marketing or an ARG of some kind.

• What looks like it’s trying to be this year’s Halo 2 Ilovebees – Resistance 2 has a game going on at http://www.getawarjob.com/, where you can sign up to join their army (but I wouldn’t recommend it – they’ll test drugs on you).
• Need for Speed has a viral site up at http://www.whichroadtotake.com/, which is… kinda lame really. You click around and find video clips. The weird numbers spell out “Undercover” when inputted into a cellphone with predictive text.
• The game Too Human has a weird one up, apparently about the Goblin Man of Norway. Yeah I don’t know what the fuck.
• Apparently there’ll be some sort of Watchmen related viral material – naturally, they’re all about the bandwagon. The source for this is apparently somewhere within G4’s coverage of SDCC, but… ugh, don’t want to touch that shit.
• Lost is starting up again, apparently. They had a fairly successful campaign a few years back, and at this year’s Comic Con was recruiting for the Dharma initiative.
• Tropic Thunder, the comedy about a group of actors filming a war film (Kung Fu Panda and Iron Man go to the Jungle), has a few viral marketing sites up which are rather giggle-worthy. http://www.tuggspeedman.com/ and http://www.kirklazarus.com/ are both up, as are the various websites for the movies they’ve been in. I tried emailing the Panda Relocation Foundation regarding a panda, but they haven’t gotten back to me…
• Can probably expect something from the upcoming Star Trek film as well – the creator JJ Abrams is big on the viral thing, what with Lost and Cloverfield both having big online campaigns.

Whew, I think that’s it for now.